In 2003, Frank Balistreri saw how automotive websites could be improved to maximize their services to potential customers. Frank had plenty of experience with computers, as he worked for many well-known technical companies. He spent time working with Apple for several years, and was also the founder of SigForms, an electronic forms printing company. Eventually, Frank became interested in consulting with car dealerships because he had always been a car enthusiast. His client base started off small but continued to grow into an internet marketing optimization systems, known as iMOS.